Meaning of the word guerrilla-marketing in English
What does guerrilla-marketing mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
guerrilla-marketing
US /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
UK /ɡəˌrɪl.ə ˈmɑː.kɪ.tɪŋ/
Noun
unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places:
Example:
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They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands.